Empower employees to build meaningful relationships, feel a sense of belonging, and connect over shared interests.
Social feed and collaboration spaces make it easy to stay connected, share information, and work more closely together.
Celebrate team and individual achievements through public shout-outs and awards.
Grow a thriving culture. Make your company easy to join and hard to leave.
Communication
Bring critical communications to the forefront and curate meaningful campaigns that drive engagement.
Engagement
Create a stronger connection between your employees, their culture, and values. Achieve this through a unified employee experience that prioritizes recognition and engagement.
Head of Employee Experience at CluneTech
Director of Talent at Ryanair
Director of Internal Communications at Kent
Head of Commercial at Nordell
Senior Comms Manager at TELUS International
Internal Communications Manager at Staffordshire University
Carousel Title: How Not to Talk to Gen Z
Format: LinkedIn + Instagram carousel
Carousel copy:
😭 and 💀 mean ‘so funny’
😂 exposes your age... and that you’re trying too hard
🙂 = passive-aggressive
Test yourself: Are you connecting with your younger staff, or are you just making them cringe?
A. A formal email, duh
B. A neat post with a headline, a few bullet points, and maybe a 🎉
C. A snappy TL;DR followed by a link or short video, optimized for mobile
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. Corporate. On brand. Serious.
B. Safe. Approved the message with the C-suite and team before hitting publish.
C. Clear, human, and maybe even a little cheeky
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. You’re throwing confetti emojis into budget updates. It’s a vibe.
B. You’ll allow the occasional smiley face. On birthdays.
C. You use emojis like punctuation — intentionally and sparingly
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. They're one-way. Top-Down.
B. You do a monthly poll and cross your fingers for answers.
C. You’re asking questions, replying to comments, and creating space for real convo
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. Everything looks great on PC!
B. Some content is readable on phones… if you zoom in.
C. You check everything on mobile first because that’s where everyone is
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. Everyone gets the same global copy.
B. You try to localize, when someone reminds you.
C. You adapt your tone, style, and even the channel based on the audience
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
A. Not unless they’re in the C-suite
B. Occasionally, on birthdays, spotlights, that kind of thing
C. Absolutely. UGC, quotes, shoutouts, memes
🟡 A = 0 pts
🟢 B = 1 pt
🟢 C = 2 pts
Gen Z Disconnect Alert
You’re probably communicating at your younger workforce, not with them. Time for a refresh.
5–9 pts:
Getting There
You’re making an effort, but there’s room to evolve. You’re Gen Z-adjacent, not fluent (yet).
10–14 pts:
Certified Gen Z Whisperer
You’re meeting them where they are: tone, format, and platform. Keep listening and evolving. Wait, are you, like, young? It’s called CHEATING! We salute you.
🧠 Pro Tips for Managers
Test yourself: Are you connecting with your younger staff, or are you just making them cringe?